Constellation Hotels rebrands as SilverNeedle Hospitality and expands portfolio
Following SilverNeedle Hospitality's recent acquisition of Constellation Hotels, the group has re-launched its Australian operation under the SilverNeedle Hospitality corporate brand. The re-launch is an important step as SilverNeedle Hospitality consolidates its position as a leading hospitality brand across the Asia Pacific region.
As well as Australian hotel brands: Chifley Hotels, Grand Chifley Hotels, Australis Hotels and Resorts, Country Comfort Hotels and Sundowner Motor Inns; the SilverNeedle Hospitality potfolio has also expanded into South East Asia to include independent boutique hotels and resorts such as: SilQ Hotel Bangkok, Kiridara Hotel Luang Prabang, Laos, Surya Bangkok and the soon-to-be opened 137 Pillars House in Chang Mai.
Jonathan Wooller, Senior Vice President – Operations at SilverNeedle Hospitality says:
"The name change enables us to have a more consistent presence in both Australia and Asia and to make it very clear to our regular business and holiday guests that there is a lot more to our offering now.
Our existing brands are consistently experiencing significant year on year growth in occupancy and RevPar (Revenue per available room). We will continue to expand these brands in Australia as well as look for export opportunities into Asia.
The highly experienced team that has been successfully developing the Australian market under the Constellation Hotels brand will remain in place and work closely with their counterparts in Singapore, Bangkok and Mumbai to expand the NEXT brand of Hotels and Resorts.
Our aim is to be a more progressive player in the industry and we believe that we have the right people and the right strategy and now is the right time to achieve our expansion plans.
Our goal is to be one of the top hotel groups in Asia Pacific."