One By One is located in the heart of Keilor East, true to its name it caters to the varied demographic of the area. Hot Black were commissioned to develop the name, visual identity and interior of this newly established institution. With the intention of capturing the suburban location, One By One’s Interior reflects angulated gestures extending to the collateral to mimic the skyline of the residential architecture in the area.

Simple materiality and form was consciously used to ensure that the details made an impact on arrival. The idea of internal and external spaces was also explored, highlighting the suburban lifestyle of the locals.

Whether it’s the tradies dropping in for ‘their usual’ morning coffee, or people enjoying the Melbourne brunch culture, One By One café really resonates with the local spirit.