Project Team

Design: Hecker Phelan & Guthrie

Perhaps you’ve heard about the new “third wave” coffee movement? For the uninitiated, this “bespoke” coffee experience is the only way to understand and truly appreciate the coffee wave spreading across Melbourne and throughout the inner city cafes in Australia.

Sensory Lab is a completely new retail experience where coffee receives the same high level treatment as the wine at your favourite cellar door, but even more so, as the bag of coffee you take home will be completely tailored to your taste buds.

Sensory Lab is a completely new retail experience where coffee receives the same high level treatment as the wine at your favourite cellar door, but even more so, as the bag of coffee you take home will be completely tailored to your taste buds.

Hecker Phelan & Guthrie have made the transition from glamorous and glossy to downright industrial with a refined expression.

Akin to the characteristics of coffee; where the subtleties only become apparent after some greater exploration – so too are the characteristics of

Sensory Lab. As one enters the David Jones department store via Little Collins St they are greeted with earthy green joinery, timber paneling, Georgian wire glass and bespoke metal work. Details such as marble inlaid paneling gradually unfold as you take the time to explore the space.

Sensory Lab is an interior that is somewhat nostalgic. Not because the interior is old worldly, but rather it takes us back to how the department store experience used to be - where the location of where you had your cup of coffee, was as important as the shopping trip itself.

Sensor Lab is a crafted space with a simple, slightly Belgian interior.  The city’s diverse visitors can meet here and the coffee connoisseur can siphon, press or filter their coffee surrounded by a slightly European flavour, in a space that is designed to age gracefully.

Seating groups for one, with mirror, hook, lamp and bench are a place for one to hang your brolly and parcels, regroup and enjoy the raw food offering that complements the simplicity interior space beautifully.