Fox Sports Venues launches 'Beyond the Game' entertainment packages for pubs and clubs

Fox Sports Venues (FSV), the biggest provider of sport, music and entertainment content in Australia and a division of Premier Media Group, today launched its new 'Beyond The Game' entertainment packages for its venue customers that will provide a complete entertainment solution.

The new offering follows extensive research commissioned by FSV, revealing that pubs and clubs were increasingly reluctant to be defined too narrowly, preferring to be 'all things' to all patrons in order to maintain and attract new patronage.

Critically, the study also found that changes in consumer behaviour combined with increasing government regulation on smoking and gaming, means that the hotel industry must reconsider its entertainment offering. Venues are now creating zones to suit different patron demands, such as sports, restaurant/dining area, music/lounge bar and gaming.

FSV's new subscription packages simplify entertainment planning, offering more flexibility, more options and more variety.

The new packages provide more flexibility in choosing the right entertainment tailored for each venue – and also for different areas within each venue.

Fox Sports Venues Commercial and Sales Director, Sarah Keith said: "FOX SPORTS Venues provides the best sport and entertainment content to drive patrons and revenue to our hotel, pub and club partners. With a range of industry-leading entertainment options, FOX SPORTS Venues' 'Beyond The Game' packages offer our venue customers a one-stop, complete entertainment solution, providing a greater variety of content to appeal to a broad range of customers.

"Patrons expect a sophisticated and diverse entertainment offering from their favourite pub or club – something that suits their mood, even if it changes throughout the evening.

"While sport remains the most popular entertainment offering, the new packages include a variety of entertainment content including multiple channels of music audio, music video, the hottest clips and pay-per-view events, which can be tailored to suit different areas and times of day offer."

As part of the subscriber offer, venues can access the best live, local and international sporting events via 10 dedicated sport channels, up to 30 music and music clip channels, a range of 'eye candy' channels and two new action channels: SPEED and ESPN 2 – plus free HD – for a single monthly entertainment fee.

Keith said FSV's new entertainment offering has been developed in response to the research and to meet the needs of the pub, club and hotel industry.

The new packages will be supported by an extensive venue marketing campaign, a brand new monthly customer magazine, email newsletter and website, poster, marketing and signage materials. An online venue finder for patrons and an iPhone app are currently in development.

"Improving our relationships with existing clients and their entertainment offering to attract patrons who stay longer and spend more is imperative," said Keith.

"We're aiming to continually improve our understanding of the market and work more closely with customers to understand what drives them and how we can help them use our services more effectively."